Customer Service

Brand Enthusiasm: More than loyalty - How Today’s Consumers Want to Engage with Your Brand

Provided by Minoc Media Services

Category Customer Service

Type White Paper

Length 20

Publish Date November 14 2014

Date posted November 26 2015

Overview

Is brand loyalty declining? New research shows that brand loyalty as we know it has changed and technology is having a big impact on new behaviors. Companies need a new way of understanding consumers, taking into account the rapidly changing parameters of consumer-brand engagement. Now, brand enthusiasm is a more accurate way for brands to understand and cater to consumers. This white paper from IBM looks at how brand loyalty has changed, and how organizations can adapt in order to better measure and engage with their most enthusiastic consumers. 

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