Social Media Marketing

Stepping up to the challenge: CMO insights from the Global C-suite Study

Provided by Minoc Media Services

Category Social Media Marketing

Type White Paper

Length 24

Publish Date March 10 2014

Date posted November 26 2015

Overview

CMOs are wielding more power in the boardroom, as CEOs increasingly call on them for strategic input. On the other hand, very few CMOs have made much progress in building a robust digital marketing capability. Drawing from a global c-suite study, this report from IBM focuses on how 524 CMOs are helping their enterprises become more “customer-activated.”

Recommended for You

phil-muncaster

Why does China spot security vulnerabilities quicker than the US?

Phil Muncaster reports on China and beyond

silhouette

Everything you need to know about... Blockchain

IDG Connect tackles the tech stories that matter to you

kathryn-cave

What you need to know about cryptocurrencies

Kathryn Cave looks at the big trends in global tech

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Will Kotlin overtake Java as the most popular Android programming language in 2018?