Social Media Marketing

Stepping up to the challenge: CMO insights from the Global C-suite Study

Provided by Minoc Media Services

Category Social Media Marketing

Type White Paper

Length 24

Publish Date March 10 2014

Date posted November 26 2015

Overview

CMOs are wielding more power in the boardroom, as CEOs increasingly call on them for strategic input. On the other hand, very few CMOs have made much progress in building a robust digital marketing capability. Drawing from a global c-suite study, this report from IBM focuses on how 524 CMOs are helping their enterprises become more “customer-activated.”

Recommended for You

kathryn-cave

Blockchain For Dummies: What you really need to know

Kathryn Cave looks at the big trends in global tech

martin-veitch-thumbnail

What we know and don’t know about digital transformation

Martin Veitch's inside track on today’s tech trends

silhouette

Four hot IT growth areas to guarantee a big salary bump

IDG Connect tackles the tech stories that matter to you

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Should companies have Bitcoins on hand in preparation for a Ransomware attack?