Customer Experience Management (CEM)

Omnichannel Banking: From Transaction Processing to Optimized Customer Experience

Provided by Minoc Media Services

Category Customer Experience Management (CEM)

Type White Paper

Length 8

Publish Date March 11 2014

Date posted November 19 2015

Overview

The concept of banking is changing. As customers become increasingly comfortable with technology, they are interacting with banks in multiple ways. Those who meet these expectations will set themselves up to enjoy deepened and long-lasting relationships with their clients; those who don’t will be left in the dust. This white paper looks at how banks can create and deploy an omnichannel approach to customer engagement, and the benefits of creating a better experience.

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