Cover FX, headquartered in Toronto, Canada, develops, markets and distributes cosmetic products featuring healthy formulations in a global shade palette. The company provides shoppers with a “selfies” gallery of customers wearing different shades of foundation, so a shopper can see what the shade she’s considering looks like on a real person who looks like her. This case study looks at how CoverFX deployed Bazaarvoice’s Curations technology to collect and curate thousands of customers’ selfies and provide content to consumers.
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