ecommerce Software

The Conversation Index: Volume 9

Provided by Bazaarvoice

Category ecommerce Software

Type E-Book

Length 36

Publish Date July 14 2015

Date posted December 10 2015

Overview

In the new world that is increasingly dominated by e-commerce, consumer-generated content (CGC) provides more than just the digital proxy for the in-store shopping experience — it is the primary influence over our discovery, evaluation, purchase, and ongoing engagement. This eBook from Bazaarvoice explores Consumer-Generated Content, examining who is generating and using CGC, where they are using it, and how it is impacting offline behavior.

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