In the new world that is increasingly dominated by e-commerce, consumer-generated content (CGC) provides more than just the digital proxy for the in-store shopping experience — it is the primary influence over our discovery, evaluation, purchase, and ongoing engagement. This eBook from Bazaarvoice explores Consumer-Generated Content, examining who is generating and using CGC, where they are using it, and how it is impacting offline behavior.
Mark Chillingworth on IT leadership
Phil Muncaster reports on China and beyond
Kathryn Cave looks at the big trends in tech