Technology Planning and Analysis

Strategic Brand Development “n.0”: How Digital Transition Challenges Marketing as a Strategic Management Function

Provided by Citrix

Category Technology Planning and Analysis

Type White Paper

Length 20

Publish Date April 17 2015

Date posted December 16 2015

Overview

Not adapting to change means the annihilation of one’s own business model and the irrelevance of one’s own brand. Innovative businesses currently find themselves in a re-building phase that requires a radically new way of thinking. This white paper looks at the role of marketing as a strategic management function and its role in digital transformation.

Recommended for You

silhouette

Which Enterprise Password Managers work the best?

IDG Connect tackles the tech stories that matter to you

kathryn-cave

The IoT “time bomb” report: 49 security experts share their views

Kathryn Cave looks at the big trends in global tech

phil-muncaster

China’s Cybersecurity Law: Game over for foreign firms?

Phil Muncaster reports on China and beyond

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Should companies have Bitcoins on hand in preparation for a Ransomware attack?