Not adapting to change means the annihilation of one’s own business model and the irrelevance of one’s own brand. Innovative businesses currently find themselves in a re-building phase that requires a radically new way of thinking. This white paper looks at the role of marketing as a strategic management function and its role in digital transformation.
Mark Chillingworth on IT leadership
Phil Muncaster reports on China and beyond
Kathryn Cave looks at the big trends in tech