Web, Video and Audio Conferencing

Webinars: New Views to Creating Customer Experiences - Mapping Webinars to the Entirety of the Buyer’s Journey

Provided by Citrix

Category Web, Video and Audio Conferencing

Type White Paper

Length 18

Publish Date November 13 2014

Date posted December 16 2015

Overview

For today’s content marketer, webinars shouldn’t be left on the island of “lead generation” or “training/education”. Marketers should look at how webinars can be used as a tool for audience development across every stage of the buyer’s journey. This white paper looks at the role of webinars across the entirety of the buyer’s journey and how they can increase the success of your content marketing strategy.

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