Web, Video and Audio Conferencing

Webinars: New Views to Creating Customer Experiences - Mapping Webinars to the Entirety of the Buyer’s Journey

Provided by Citrix

Category Web, Video and Audio Conferencing

Type White Paper

Length 18

Publish Date November 13 2014

Date posted December 16 2015

Overview

For today’s content marketer, webinars shouldn’t be left on the island of “lead generation” or “training/education”. Marketers should look at how webinars can be used as a tool for audience development across every stage of the buyer’s journey. This white paper looks at the role of webinars across the entirety of the buyer’s journey and how they can increase the success of your content marketing strategy.

Recommended for You

dan2

Programming languages to avoid learning in 2018

Dan Swinhoe casts a critical eye on the future

kathryn-cave

A c-suite guide to blockchain 2018

Kathryn Cave looks at the big trends in global tech

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Should the government regulate Artificial Intelligence?