Provided by Amazon Web Services and Intel
Category Cloud Computing Platforms
Type Case Study
Publish Date December 21 2015
Date posted December 23 2015
In 60 Minutes, Channel 4 Can Analyze a Viewer and Deliver a Highly Relevant, Targeted Ad
To get closer to growing video-on-demand (VOD) audiences and match them with advertisers, Channel 4 chose a cloud-based solution to help make sense of and monetize its unprecedented volumes of platform data. In this case study, learn how AWS and Intel have helped Channel 4 build ad revenues, enhance its marketing of content, and use detailed, dynamic data to open up exciting new business opportunities. Best of all, learn how Channel 4 can have a direct relationship with its nine million registered viewers for the first time, even modeling in-session data to deliver relevant ads before a program ends — an enviable advantage for any broadcaster.
Phil Muncaster reports on China and beyond