Outsourcing

How Music Discovery App Shazam Gained Fluency in 25 Languages

Provided by Smartling

Category Outsourcing

Type Video

Length 3:04 minutes

Publish Date February 01 2016

Date posted February 01 2016

Overview

Shazam is a mobile app for smartphones, tablet computers and wearable devices that helps people to discover, explore and share the music and TV they love. Having its app content available in up to 25 different languages around the clock is vital to Shazam’s success. This video case study from Smartling looks at how Shazam used translation technology to gain fluency in over 20 languages and expand into new geographical territories.

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