Customer Experience Management (CEM)

How to Deliver Better Customer Experiences with IBM Design Thinking

Provided by IBM

Category Customer Experience Management (CEM)

Type White Paper

Length 15

Publish Date February 25 2016

Date posted March 17 2016


Customer experience is at the heart of all business progression. Specific frameworks are necessary in order to craft great business outcomes at the speed and scale of the enterprise. This white paper discusses how to go about achieving this move from design to operations.



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