Whether it is Apple breaking the mould on smartphone design or Nest reimagining the thermostat, edge companies do things that matter to people. And right here and now, that is one of the most effective ways to build a profitable business. Traditional organizations that fail to turn around and adopt the mindset and technologies of their new competitors will quickly disappear. This white paper outlines what it means to be an “edge” company, the habits and technologies that these companies use, and how you can transform your company.
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