There’s nothing wrong with a good mobile app, except that it isn’t great. With companies competing for customers’ precious mobile moments, the opportunity is ripe to meet and exceed their expectations and reap the financial rewards of a truly great app. Download this Whitepaper now to learn what turns consumers and other users both off and onto a mobile app, and how to make yours better.
Phil Muncaster reports on China and beyond
Jon Collins’ in-depth look at tech and society
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