CIOs and CMOs are uniquely positioned to supercharge digital experience success because a lot of the opportunities lie in a combination of technology, communications and marketing.
By working close to each other, marketers can select, deploy and optimize the best tools without risks that IT knows about very well. This powerful combination can create the impetus for an agile organization that can adapt in ways that would have previously been unthinkable.
This white paper makes the case for this powerful partnership from the perspective of the CIO. Even more, it gives you practical ways to work together that you can use starting today.
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IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.
Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.