Cloud Computing

Why CIOs need to work with CMOs…and how to do it

Provided by Jahia

Category Cloud Computing

Type White Paper

Length 12

Publish Date March 30 2016

Date posted April 04 2016

Overview

CIOs and CMOs are uniquely positioned to supercharge digital experience success because a lot of the opportunities lie in a combination of technology, communications and marketing.

By working close to each other, marketers can select, deploy and optimize the best tools without risks that IT knows about very well. This powerful combination can create the impetus for an agile organization that can adapt in ways that would have previously been unthinkable.

This white paper makes the case for this powerful partnership from the perspective of the CIO. Even more, it gives you practical ways to work together that you can use starting today.

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