CIOs and CMOs are uniquely positioned to supercharge digital experience success because a lot of the opportunities lie in a combination of technology, communications and marketing.
By working close to each other, marketers can select, deploy and optimize the best tools without risks that IT knows about very well. This powerful combination can create the impetus for an agile organization that can adapt in ways that would have previously been unthinkable.
This white paper makes the case for this powerful partnership from the perspective of the CIO. Even more, it gives you practical ways to work together that you can use starting today.