Sales and Marketing Software

Turning Clicks into Profits: The Power of Usability Analytics

Provided by IBM

Category Sales and Marketing Software

Type White Paper

Length 8

Publish Date February 02 2016

Date posted April 11 2016

Overview

Usability analytics is an often overlooked but powerful way to take customer engagement to the next level. The
data supporting this methodology is compelling. Research on data visualization shows consumers are more
engaged and can better process information when visual content is presented to them rather than text alone.Let's discuss how ecommerce leaders and marketers can combine usability analytics with customer experience analytics to optimize their website and mobile app experience, to keep customers happy and to improve overal ROI.

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