Analytics Software

Achieve Customer Centricity in a Hyper-Connected World

Provided by SAS

Category Analytics Software

Type White Paper

Length 12

Publish Date September 18 2015

Date posted April 11 2016

Overview

Enterprises routinely claim to be focused on the customer experience, yet few really keep that promise. What’s in the way? Fragmentation and complexity in both customer data and customer-facing processes. IIA spoke with Wilson Raj, Global Director of Customer Intelligence, and Jonathan Moran, Customer Intelligence Product Marketing at SAS Institute Inc. about how organizations can leverage technology platforms and analytics to become more completely and genuinely customer-centric – making connections in the right way, at the right time, and on the right device.

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