Today’s hyper-connected consumers expect an unprecedented contact center experience – one that is brand-consistent, seamless, and easily navigable.
They want to engage with your brand on their terms, regardless of channel, and they expect their experience to be smooth, engaging, and productive.
It’s not too much to ask. In return for a superior experience, consumers are willing
to offer you insights into their traditional and digital preferences, and they’re
more likely to become vocal brand advocates. It’s a win-win for both you and your
consumer when you create a seamless, customer-centric, omnichannel experience.
And it doesn’t matter what size operation you run – today’s cloud technology
enables all contact centers to embrace the omnichannel approach.
Read on to see why Omnichannel is no longer optional, and learn why that’s actually great news for your customers – and your business.
Phil Muncaster reports on China and beyond