This paper is intended for marketing professionals who are considering their next Marketing and CRM application for their enterprises. It compares two popular solutions, Pegasystems’ Pega Marketing and Salesforce.com’s Marketing Cloud, across four areas of functionality essential to meeting the complex customer experience needs of the enterprise.
Phil Muncaster reports on China and beyond
Jon Collins’ in-depth look at tech and society
Kathryn Cave looks at the big trends in tech