Mobile Applications

Why Good Apps Are Not Good Enough: Measure and Move Your Mobile App to Greatness

Provided by IBM

Category Mobile Applications

Type Analyst Report

Length 17

Publish Date October 26 2015

Date posted April 21 2016


Delivering great apps rather than simply good apps offers significant, long-term benefits in customer loyalty and spend. With companies competing for customers’ precious mobile moments, the opportunity is ripe to meet and exceed customer expectations, and reap the financial rewards.

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