As the old saying goes, knowledge is power. And in this day and age, it can seem like the buyer has every advantage. However, a new, innovative approach called the Internet of Things (IoT) is balancing the scales and helping sellers create a competitive advantage by providing today’s hyper-informed buyers exactly what they are looking for.
In this white paper, we will accomplish three objectives. We’ll start by clarifying what IoT really is. Then, we’ll look at just some of the ways IoT is transforming three specific industries: healthcare, manufacturing, and retail. Lastly, we’ll discuss how you can tap into the Internet of Your Things for a competitive advantage.