It's almost counter-intuitive. When creating a new product - whether that's a sexy pair of audio headphones or building an iOS/Android app, slowing down to build a prototype will invariably speed up the launch. But how can that be? Read this article to learn six reasons designers prototype and how this critical development step can get your product further. 3D models and click-able prototypes are the CEO's new best friend.
Phil Muncaster reports on China and beyond