ecommerce Software

Omnichannel Best Practices: The Pragiti Perspective

Provided by Pragiti

Category ecommerce Software

Type White Paper

Length 8

Publish Date April 12 2016

Date posted May 11 2016


From the customer’s perspective, omnichannel commerce means having the flexibility to shop and purchase via any mix of channels—in person/direct, online, or call center— and fulfill the order in any way (such as pickup in store, ship from one store for pickup in another, ship direct to any location from any location—including stores—warehouses, and distribution centers). Instead of trying to channel traffic to a predefined path to purchase, omnichannel enterprises offer customers the flexibility to create their own path.  Customers can choose how and where they want to engage in the process, whether via website, mobile app, social site, kiosk, store, or catalog.

Recommended for You


Everything you need to know about… Tech Careers

IDG Connect tackles the tech stories that matter to you


What you need to know about cryptocurrencies

Kathryn Cave looks at the big trends in global tech


What we know and don’t know about digital transformation

Martin Veitch's inside track on today’s tech trends

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.



Will Kotlin overtake Java as the most popular Android programming language in 2018?