Provided by Pragiti
Category ecommerce Software
Type White Paper
Publish Date April 12 2016
Date posted May 11 2016
From the customer’s perspective, omnichannel commerce means having the flexibility to shop and purchase via any mix of channels—in person/direct, online, or call center— and fulfill the order in any way (such as pickup in store, ship from one store for pickup in another, ship direct to any location from any location—including stores—warehouses, and distribution centers). Instead of trying to channel traffic to a predefined path to purchase, omnichannel enterprises offer customers the flexibility to create their own path. Customers can choose how and where they want to engage in the process, whether via website, mobile app, social site, kiosk, store, or catalog.
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