Provided by Pragiti
Category ecommerce Software
Type Case Study
Publish Date April 12 2016
Date posted May 11 2016
This household name in eyewear and sunglasses had identified a prime opportunity to strengthen its foothold in one of its key lines of business: military, government, law enforcement, fire, and EMT professionals. The company wanted a unique ecommerce channel designed exclusively for this market segment to promote and sell the products that aren’t available to the general public. The goal was to launch a site with a distinctive look and feel that aligned with the unique demands of these customers, while streamlining the enrollment/expiration and prescription order processes to require minimal manual intervention.
Adrian Schofield sheds light on tech in South Africa
Mark Chillingworth on IT leadership
IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.
Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.