Provided by Pragiti
Category ecommerce Software
Type Case Study
Publish Date April 12 2016
Date posted May 11 2016
This household name in eyewear and sunglasses had identified a prime opportunity to strengthen its foothold in one of its key lines of business: military, government, law enforcement, fire, and EMT professionals. The company wanted a unique ecommerce channel designed exclusively for this market segment to promote and sell the products that aren’t available to the general public. The goal was to launch a site with a distinctive look and feel that aligned with the unique demands of these customers, while streamlining the enrollment/expiration and prescription order processes to require minimal manual intervention.
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