Social Media Marketing

Your Brand Sux: Turning Social Sentiment into Opportunity

Provided by Microsoft

Category Social Media Marketing

Type White Paper

Length 32

Publish Date July 14 2015

Date posted May 11 2016

Overview

While traditional marketing is still important to communicating your brand, engaging with the voice of the customer is becoming more important than ever. When a customer searches for your brand, they won’t be searching for what you say about your brand—they’ll be searching for what other customers like them think about your brand. When someone shares something on social, it’s there for the whole world to see—and customers today increasingly focus on peer reviews over marketing material.

In the following pages, we focus on how to reap the rewards of customer feedback on social, even if it isn’t always positive.

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