Sales and Marketing Software

The Contextual Marketing Imperative: The Evolution of Personalization from Push Messaging to One-to-One Personal Customer Experiences

Provided by SAP

Category Sales and Marketing Software

Type Analyst Report

Length 13

Publish Date October 15 2015

Date posted May 16 2016

Overview

Brands are defined by customer experiences, and marketers are striving to give individual customers memorable experiences that are directly relevant to their current needs. But how successful are they in providing them? Based on interviews with over 1,000 consumers and 200 marketing professionals, this Forrester paper explores the gap between consumers’ expectations of personalized marketing and what marketers are actually delivering.

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