Implementing a CRM solution to manage customer relationships, as well as the data and information associated with them, is a big step, but it’s definitely a step in the right direction. But how do you know which kind of CRM solution is right for your business? This paper outlines the two basic types of CRM, the pros and cons of each, and provides a checklist to help you decide which best suits your needs.
Adrian Schofield sheds light on tech in South Africa
Mark Chillingworth on IT leadership
IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.
Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.