Social Networks

Social Media Tools: Friend or Foe to New Product Development?

Provided by Northeastern University

Category Social Networks

Type White Paper

Length 2

Publish Date May 17 2016

Date posted May 23 2016


Social media applications are embedded into our everyday lives, personally and professionally. These tools are generally intuitive and encourage collaboration, the sharing of information, and relationships built across a variety of conduits. This trend is well established and now businesses are exploring when and how they can utilize social media to help enhance business interactions that stimulate the innovation and product development process.



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