CRM Software

The CIO, Customer Experience and the New CRM

Provided by Microsoft

Category CRM Software

Type White Paper

Length 5

Publish Date November 12 2015

Date posted May 31 2016

Overview

Chief Information Officers, Chief Digital Officers or Chief Marketing Officers are increasingly investing time and resources in delivering enhanced customer experience, and CRM will be a core platform in delivering this new vision. This CIO white paper explore the challenges and benefits organizations face and see when trying to deliver better customer service and embrace new, dynamic CRM systems. 

 

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