The term ‘API economy’ is being used more and more these days. The phrase is a combination of an IT term and a business term; it refers to a trend that is quickly changing our method of doing business. For example, APIs have already become an established fact in the retail sector and the travel sector. What exactly are APIs? Why are they suddenly popping up
everywhere? Why shouldn’t we fear them? And if we want to use them, how do we take the first steps?
Read this white paper to discover why APIs make things different.
Adrian Schofield sheds light on tech in South Africa
Mark Chillingworth on IT leadership
IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.
Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.