In the push towards improved customer experience (Cx), design stands out as an essential skill. But how does a company, particularly a large global one, build design capabilities and, in the process, transform bot, its culture and resulting products and services?.
To help Cx professionals with their own efforts, this case study looks at the methods that IBM uses to do just that.
Adrian Schofield sheds light on tech in South Africa
Mark Chillingworth on IT leadership
IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.
Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.