Business Technology Optimization

Data Driven Marketing as Source of Competitive Advantage in the Era of Digital Transformation

Provided by IBM

Category Business Technology Optimization

Type White Paper

Length 8

Publish Date April 21 2016

Date posted June 09 2016


The era of digital transformation is characterized by unprecedented changes in traditional business models facilitated by IT-enabled innovations. “Digital disruptors” — organizations able to embrace new digital technologies and with the capacity for digital innovation — have the potential to gain a significant competitive advantage over “digital resisters,” and redefine existing markets in their own interest.

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