Personalization is on the rise as companies strive to meet customer expectations for a more customized and relevant experience. When used effectively, the rewards of personalization can be enormous, increasing sales and revenue, enhancing online conversion rates, boosting average order value, driving cross sell and up sell initiatives, and strengthening customer loyalty and retention.
Phil Muncaster reports on China and beyond
Jon Collins’ in-depth look at tech and society
Kathryn Cave looks at the big trends in tech