Customer Experience Management (CEM)

The who, what, where, when and how of real-time personalization. Increase the value of every customer interaction

Provided by IBM

Category Customer Experience Management (CEM)

Type White Paper

Length 8

Publish Date June 28 2016

Date posted June 28 2016


Personalization is on the rise as companies strive to meet customer expectations for a more customized and relevant experience. When used effectively, the rewards of personalization can be enormous, increasing sales and revenue, enhancing online conversion rates, boosting average order value, driving cross sell and up sell initiatives, and strengthening customer loyalty and retention. 



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