CMOs are implementing significant shifts in where and how they
allocate marketing spend.
In the ‘Customer in Control’ marketing age, marketers are
experiencing a renaissance within their discipline. It is already
disrupting how marketing operates and is re-writing the rules
for the future.
To understand how marketing is evolving, The CMO Club in
partnership with IBM surveyed 100 Chief Marketing Officers
(CMOs). Then, we sat down with eight respected marketing
executives to get their perspectives on the research, the marketplace
and the implications.
Phil Muncaster reports on China and beyond