Accounting and Finance

Technology & rewards-based crowdfunding

Provided by IDG Connect

Category Accounting and Finance

Type White Paper

Length 12

Publish Date July 04 2016

Date posted July 04 2016


In less than 10 years, crowdfunding platforms have gone from non-existent to a multibillion dollar industry. The likes of Oculus and Pebble have used crowdfunding to bring long-abandoned technologies back into the public consciousness and create whole new industries. 

Focusing mainly on rewards-based crowdfunding, this brand new IDG Connect report explores the trends and experiences of crowdfunded companies. It includes analysis and lessons learned from the 100+ campaigns we’ve talked to, highlights success stories and what happened next, and examines whether companies see crowdfunding as a viable alternative to traditional funding routes.



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Crowdfunding: Viable alternative to VC funding or glorified marketing?