In less than 10 years, crowdfunding platforms have gone from non-existent to a multibillion dollar industry. The likes of Oculus and Pebble have used crowdfunding to bring long-abandoned technologies back into the public consciousness and create whole new industries.
Focusing mainly on rewards-based crowdfunding, this brand new IDG Connect report explores the trends and experiences of crowdfunded companies. It includes analysis and lessons learned from the 100+ campaigns we’ve talked to, highlights success stories and what happened next, and examines whether companies see crowdfunding as a viable alternative to traditional funding routes.
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