Business Process Management (BPM)

How to Build Great Customer Journeys

Provided by Appian

Category Business Process Management (BPM)

Type White Paper

Length 10

Publish Date March 11 2016

Date posted July 06 2016

Overview

YOUR CUSTOMERS ARE ON A JOURNEY.

Every interaction with your company informs the quality of that journey. Do you want great customers? If so, you need to create excellent customer journeys. This means better, more consistent and contextual experiences with enhanced value across all touchpoints. Customers will reward that kind of seamless experience with brand loyalty.

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