Most sales reps have a love-hate relationship with leads. Leads are the elemental unit of custom acquisition, yet it can be tough to find a balance between lead quantity and quality. What if you aim for large quantities of leads and improve their quality and management at the same time, all while giving your customers a better buying experience?
This e-book shows you how to get more from every lead that enters your pipeline, routing them effectively and measuring every step of the way.
Phil Muncaster reports on China and beyond