Most sales reps have a love-hate relationship with leads. Leads are the elemental unit of custom acquisition, yet it can be tough to find a balance between lead quantity and quality. What if you aim for large quantities of leads and improve their quality and management at the same time, all while giving your customers a better buying experience?
This e-book shows you how to get more from every lead that enters your pipeline, routing them effectively and measuring every step of the way.
Jon Collins’ in-depth look at tech and society
Kathryn Cave looks at the big trends in tech