Customer Experience Management (CEM)

Mastering the chaos of customer experience. Seven steps to becoming a customer-ready enterprise

Provided by Informatica

Category Customer Experience Management (CEM)

Type White Paper

Length 23

Publish Date December 09 2015

Date posted July 18 2016

Overview

This whitepaper describes with 7 steps how the company becomes more customer friendly and ready, in a world with a lot of customer friendly applications.

It takes intelligent data management to establish a foundation of great data that represents a consistent and total view of your customer relationships. Perform these seven crucial steps in a sustainable and repeatable way and you’ll be able to become a more customer ready enterprise.

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