Customer Experience Management (CEM)

Mastering the chaos of customer experience. Seven steps to becoming a customer-ready enterprise

Provided by Informatica

Category Customer Experience Management (CEM)

Type White Paper

Length 23

Publish Date December 09 2015

Date posted July 18 2016

Overview

This whitepaper describes with 7 steps how the company becomes more customer friendly and ready, in a world with a lot of customer friendly applications.

It takes intelligent data management to establish a foundation of great data that represents a consistent and total view of your customer relationships. Perform these seven crucial steps in a sustainable and repeatable way and you’ll be able to become a more customer ready enterprise.

Recommended for You

silhouette

Everything you need to know about… Tech Careers

IDG Connect tackles the tech stories that matter to you

kathryn-cave

What you need to know about cryptocurrencies

Kathryn Cave looks at the big trends in global tech

martin-veitch-thumbnail

What we know and don’t know about digital transformation

Martin Veitch's inside track on today’s tech trends

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Will Kotlin overtake Java as the most popular Android programming language in 2018?