Data Cleansing and Quality

The Business Case for Contact Data Verification eBook

Provided by Informatica

Category Data Cleansing and Quality

Type E-Book

Length 20

Publish Date July 01 2016

Date posted July 18 2016

Overview

Our eBook, The Business Case for Contact Data Verification, helps you turn the tide on bad contact data. It explains why it’s such a huge problem for all customer-facing departments, and shows how verification gives you the data confidence you need to create rewarding customer experiences.

You’ll learn:
•             Why contact data is so critical.
•             The price of bad contact data.
•             What getting it right looks like.
•             Four steps to fix bad contact data.
•             The results you can expect when you have rock-solid contact data.

Leave bad contact data behind and start crafting great customer experiences that deliver real returns across your business.

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