Business Technology Optimization

Forrester Report- The CIO Mandate: Engaging Customers with Business Technology

Provided by Interactive Intelligence

Category Business Technology Optimization

Type Analyst Report

Length 16

Publish Date February 22 2016

Date posted July 28 2016

Overview

Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management and fulfilment to deliver superior (digital) customer experience. The increasingly crucial role that digital technologies play in customer engagement elevates the CIO role in business. Read this report to understand how the age of the customer requires tech management to transform into an outside-in function that plans, builds, and runs BT according to how customers move in the market spaces.

Blogs

kathryn-cave

Global Tech

These are the growing pains of a digitising society…

Kathryn Cave looks at the big trends in tech

phil-muncaster

China Rising

Facebook and China: There’s only one likely winner

Phil Muncaster reports on China and beyond

Most Recent Comments

Resource Center

  • /view_company_report/775/aruba-networks
  • /view_company_report/419/splunk

Poll

Do you use any voice/digital assistants to help you work?