Business Technology Optimization

Forrester Report- The CIO Mandate: Engaging Customers with Business Technology

Provided by Interactive Intelligence

Category Business Technology Optimization

Type Analyst Report

Length 16

Publish Date February 22 2016

Date posted July 28 2016

Overview

Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management and fulfilment to deliver superior (digital) customer experience. The increasingly crucial role that digital technologies play in customer engagement elevates the CIO role in business. Read this report to understand how the age of the customer requires tech management to transform into an outside-in function that plans, builds, and runs BT according to how customers move in the market spaces.

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