The Asia-Pacific technology market, totaling $516 billion in 2014, is expected to grow at an average of 4.5 percent in 2015 and 2016. Posing unique challenges to CIOs, the Asia-Pacific market’s different business needs, end-user requirements and varying maturity levels demand innovative I&O strategies tailored to each country. This white paper gives an overview of the top trends in the I&O market and provides recommendations on how enterprises can position themselves for success.
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IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.
Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.