A Quick Guide to Modernizing Customer Service

Provided by ServiceNow

Category CRM

Type White Paper

Length 5

Publish Date August 05 2016

Date posted August 09 2016


Businesses have adopted CRM systems to capture customer contact information, track customer issues, and nurture customer relationships. However, it’s not a panacea.

This paper explores how to redefine the fundamentals of customer service by
bringing together people, workflows, and systems to proactively resolve issues and optimize the service experience.


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