CRM

A Quick Guide to Modernizing Customer Service

Provided by ServiceNow

Category CRM

Type White Paper

Length 5

Publish Date August 05 2016

Date posted August 09 2016

Overview

Businesses have adopted CRM systems to capture customer contact information, track customer issues, and nurture customer relationships. However, it’s not a panacea.

This paper explores how to redefine the fundamentals of customer service by
bringing together people, workflows, and systems to proactively resolve issues and optimize the service experience.

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