Outlet switching and outlet-level power measurements are critical for the modern data center goals of complete management of devices, growth, and efficiency. It has been said for years that you can't improve what you don't measure. While there may be incidental improvements due to standard equipment upgrades or likely improvements due to initiatives that are based on past experience continual improvement will be impossible to prove without detailed measurements of IT equipment and control of the power at every level of the distribution system. Managing device deployment, usage over time, and disposition at the end of life is a daily activity in the data center. In this paper, we propose that rack PDUs with outlet switching and outlet-level power management capability are a must-have in the modern data center.