Technology Planning and Analysis

Fueling the Future of Ad Agencies

Provided by Cogniance

Category Technology Planning and Analysis

Type White Paper

Length 8

Publish Date August 31 2016

Date posted September 01 2016

Overview

Programmatic advertising has expanded exponentially over the past three years. Its evolution is entwined with the explosive growth of mobile devices as a marketing tool. This paper exposes trends in programmatic, outlines the inconsistencies and limitations of existing technologies, and provides guidance on what to look for in programmatic technology solutions.

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