Technology Planning and Analysis

Who Wins in the Convergence of AdTech & MarTech? Part 2

Provided by Cogniance

Category Technology Planning and Analysis

Type Article

Length 6

Publish Date August 31 2016

Date posted September 01 2016

Overview

New industries and technologies are merging and colliding with each other. A similar process is underway between AdTech and MarTech. In this paper, Scott Brinker, founder of chiefmartec.com gives his views on the accelerating convergence of AdTech and MarTech, and how these changes will affect current players in the AdTech industry.

Blogs

phil-muncaster

China Rising

The South China Sea: A new hacking hotspot

Phil Muncaster reports on China and beyond

mark-chillingworth

CIO Watch

Losing CIOs to startups could be costly

Mark Chillingworth on IT leadership

jon-collins

Thinking Different

Can technology save a post-Brexit Britain?

Jon Collins’ in-depth look at tech and society

Most Recent Comments

Resource Center

  • /view_company_report/775/aruba-networks
  • /view_company_report/419/splunk

Poll

Crowdfunding: Viable alternative to VC funding or glorified marketing?