Technology Planning and Analysis

Who Wins in the Convergence of AdTech & MarTech? Part 2

Provided by Cogniance

Category Technology Planning and Analysis

Type Article

Length 6

Publish Date August 31 2016

Date posted September 01 2016

Overview

New industries and technologies are merging and colliding with each other. A similar process is underway between AdTech and MarTech. In this paper, Scott Brinker, founder of chiefmartec.com gives his views on the accelerating convergence of AdTech and MarTech, and how these changes will affect current players in the AdTech industry.

Recommended for You

silhouette

Everything you need to know about… Tech Careers

IDG Connect tackles the tech stories that matter to you

kathryn-cave

What you need to know about cryptocurrencies

Kathryn Cave looks at the big trends in global tech

martin-veitch-thumbnail

What we know and don’t know about digital transformation

Martin Veitch's inside track on today’s tech trends

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Will Kotlin overtake Java as the most popular Android programming language in 2018?