New industries and technologies are merging and colliding with each other. A similar process is underway between AdTech and MarTech. In this paper, Scott Brinker, founder of chiefmartec.com gives his views on the accelerating convergence of AdTech and MarTech, and how these changes will affect current players in the AdTech industry.
Kathryn Cave looks at the big trends in tech
Rupert Goodwins’ unique angle on tech change
Phil Muncaster reports on China and beyond