Technology Planning and Analysis

Who Wins in the Convergence of AdTech & MarTech? Part 1

Provided by Cogniance

Category Technology Planning and Analysis

Type Article

Length 6

Publish Date August 31 2016

Date posted September 01 2016


New industries and technologies are merging and colliding with each other. A similar process is underway between AdTech and MarTech. In this paper, Scott Brinker, founder of gives his views on the accelerating convergence of AdTech and MarTech, and how these changes will affect current players in the AdTech industry.


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