Growing your own business isn’t easy. Finding new customers and building relationships with those you already have takes time and effort. When your customers are ready to engage, are you meeting them where they are?
As the world becomes more and more digital, it’s vital for all businesses (from the tiny mom- and-pop shop to the massive corporation) to be able to communicate with customers whenever and wherever the customer wants. Be that via phone call, SMS text, online chat, social media or whatever the next big “thing” is.
Jon Collins’ in-depth look at tech and society
Phil Muncaster reports on China and beyond