Customer Data Management

Enabling a Customer 360-degree View with the Cloud

Provided by Informatica

Category Customer Data Management

Type White Paper

Length 4

Publish Date September 02 2016

Date posted September 05 2016

Overview

The current business approach to data management means companies are unable to have a 360-degree view of their customers. Internal disconnects and digital disruptions mean companies are struggling to deliver change. This paper looks at how a hybrid approach to data management can enable organisations to focus on customer engagement and experience.

Recommended for You

silhouette

Which Enterprise Password Managers work the best?

IDG Connect tackles the tech stories that matter to you

kathryn-cave

The IoT “time bomb” report: 49 security experts share their views

Kathryn Cave looks at the big trends in global tech

phil-muncaster

China’s Cybersecurity Law: Game over for foreign firms?

Phil Muncaster reports on China and beyond

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Should companies have Bitcoins on hand in preparation for a Ransomware attack?