Customer Data Management

Enabling a Customer 360-degree View with the Cloud

Provided by Informatica

Category Customer Data Management

Type White Paper

Length 4

Publish Date September 02 2016

Date posted September 05 2016

Overview

The current business approach to data management means companies are unable to have a 360-degree view of their customers. Internal disconnects and digital disruptions mean companies are struggling to deliver change. This paper looks at how a hybrid approach to data management can enable organisations to focus on customer engagement and experience.

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