Sales and Marketing Software

7 Tips for Getting Started with Behavioral Marketing

Provided by IBM

Category Sales and Marketing Software

Type White Paper

Length 4

Publish Date November 04 2015

Date posted September 09 2016

Overview

Improving customer engagement is an ongoing challenge for many businesses in a time where new technology, channels and tactics are becoming increasingly available. This whitepaper looks at how what a consumer does is vital to working out how to best engage with them and provides seven tips for getting started with this new style of marketing.

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