Improving customer engagement is an ongoing challenge for many businesses in a time where new technology, channels and tactics are becoming increasingly available. This whitepaper looks at how what a consumer does is vital to working out how to best engage with them and provides seven tips for getting started with this new style of marketing.
Kathryn Cave looks at the big trends in tech
Rupert Goodwins’ unique angle on tech change
Phil Muncaster reports on China and beyond