One of the most common questions among today’s data-driven marketers is: what is the difference between a data management platform (DMP) and tag management system (TMS)? The answer: lots. But there are also many synergies to be gained between the two applications as well.
Learn how you can fuel the performance of your digital advertising – and your DMP investment as a whole – using an enterprise tag management system. Together, these two applications form the cornerstone of a modern marketing data strategy.
Download this free guide to learn:
Phil Muncaster reports on China and beyond