Have traditional web analytics solutions become just another digital data silo that brands need to integrate with to get a complete customer view across all channels and devices? Is it time to switch to in-house web analytics to support higher-value digital marketing?
This Ensighten Strategy Brief explores:
Adrian Schofield sheds light on tech in South Africa
Mark Chillingworth on IT leadership
IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.
Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.