Have traditional web analytics solutions become just another digital data silo that brands need to integrate with to get a complete customer view across all channels and devices? Is it time to switch to in-house web analytics to support higher-value digital marketing?
This Ensighten Strategy Brief explores:
- When it makes sense to replace your traditional digital analytics to support better marketing performance
- How specific companies have benefited from switching to an in-house capability – via an enterprise tag management system – that integrates all their customer data
- Four questions to consider before re-engineering your digital analytics
- Four key steps in planning and implementing a successful high-value digital analytics solution that better addresses the customer journey