Web Analytics

How Enterprises are Re-Engineering Their Digital Analytics

Provided by Ensighten

Category Web Analytics

Type White Paper

Length 12

Publish Date September 01 2016

Date posted September 09 2016

Overview

Have traditional web analytics solutions become just another digital data silo that brands need to integrate with to get a complete customer view across all channels and devices? Is it time to switch to in-house web analytics to support higher-value digital marketing?

This Ensighten Strategy Brief explores:

  • When it makes sense to replace your traditional digital analytics to support better marketing performance
  • How specific companies have benefited from switching to an in-house capability – via an enterprise tag management system – that integrates all their customer data
  • Four questions to consider before re-engineering your digital analytics
  • Four key steps in planning and implementing a successful high-value digital analytics solution that better addresses the customer journey

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