Mobile Communications

Make Mobile Analytics Digitally Intelligent – A Forrester Research Study

Provided by Ensighten

Category Mobile Communications

Type Case Study

Length 11

Publish Date September 01 2016

Date posted September 09 2016

Overview

Creating a "mobile first" strategy has become a hot topic in digital marketing, but traditional web analytics fall short of helping marketers optimize engagement within “mobile moments.” As this Forrester report indicates, "Most firms are behind in using their mobile measurement to gain a holistic view of the customer."

Read this special Forrester report to discover:

  • Survey results revealing use of web and mobile analytics to improve the customer experience
  • Ways to get intelligent with mobile to deliver an optimized cross-channel experience
  • How to align mobile analytics with four strategic components of digital intelligence
  • The importance of mobile intelligence to bridge online and offline worlds for competitive advantage.

Download this Forrester report today!

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