Creating a "mobile first" strategy has become a hot topic in digital marketing, but traditional web analytics fall short of helping marketers optimize engagement within “mobile moments.” As this Forrester report indicates, "Most firms are behind in using their mobile measurement to gain a holistic view of the customer."
Read this special Forrester report to discover:
Download this Forrester report today!
Mark Chillingworth on IT leadership
Phil Muncaster reports on China and beyond
Kathryn Cave looks at the big trends in tech